Mirror reality. Stickers of HP Photosmart printers are placed in taxicabs, with a minature HP Photosmart printer placed over the driver's rear-view mirror. The paper tray is cut-away, uncovering the mirror so that it reflects reality, in perfect clarity. The line reads, 'HP Photosmart printers. True-to-Life.'

First ever advertising on a rear-view car mirror which resulted in high level impact and awareness-created hype point for consumer.