Cannes Lions

JAMIE'S AMERICAN ROAD TRIP

4CREATIVE, London / CHANNEL 4 / 2010

Overview

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Overview

Description

Jamie Oliver is known for a series of successful campaigns relating to food production and consumption within the UK. We wanted to make it clear with this promotion that this was Jamie cutting loose, having fun and getting lost in another culture. Using humor and allowing him to become these, over-the-top American characters became the perfect way to achieve this.

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