Cannes Lions
LEO BURNETT GROUP SINGAPORE, Singapore / ARC WORLDWIDE / 2009
Overview
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Execution
We decided to send a moving announcement with a difference.
Besides merely informing our clients and partners about the office move, we invited them to “lend a hand”. Literally.
Using the punch-outs from 3,874 old name cards, clients and partners were encouraged to try their hand at creating designs for our new name cards. Selected designs would be printed on the back of our cards with their names, titles and company names.
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