iDrinks is an interactive campaign to generate traffic in bars, encourage consumption and increase loyalty of Diageo's brands. Through emailing and word of mouth, people were driven to register in a website. After registering, they would receive 2D mobile coupons to redeem in some bars. The consumer can redeem the mobile coupons using scanners located at some bars. The scanners print customized tickets with discounts and upgrades on drinks. After consumption, proof of purchase can be sent through the scanner or by SMS to accumulate points that can be exchanged for gifts.