Cannes Lions
LEO BURNETT , Caracas / DIAGEO / 2005
Overview
Entries
Credits
Execution
This building has a particular architectural design with a huge square hole in the middle. The hole works, in this case, like a big obstacle that “The Walker” crossed.
Outcome
The building is located in one of the most busy avenues of Caracas. For this reason, the message could be seen by many people. The media coverage was more than estimated and the word of mouth was huge.
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