Cannes Lions

JOHNNIE WALKER BLACK LABEL WHISKY

LEO BURNETT , Caracas / DIAGEO / 2005

Presentation Image

Overview

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Credits

Overview

Execution

This building has a particular architectural design with a huge square hole in the middle. The hole works, in this case, like a big obstacle that “The Walker” crossed.

Outcome

The building is located in one of the most busy avenues of Caracas. For this reason, the message could be seen by many people. The media coverage was more than estimated and the word of mouth was huge.

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