Cannes Lions

JEEP LEGENDARY ACCESSORIES

LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2013

Presentation Image
Supporting Images
Case Film

Overview

Entries

Credits

Overview

Description

Our solution was to create a new Jeep product. A line of undeniably Jeep designed pieces called Jeep Legendary Accessories that take the essence of Jeep beyond its four wheels.

Execution

Jeep is a legendary brand, a brand with heart and soul that is always finding ways to truly connect with it´s drivers and future drivers. This line of accessories speaks to the soul of the Jeep driver, someone who works hard and plays hard. Someone who always carries his adventurous spirit inside whether he is in a conference room or in the remote snow covered hills. These elegantly designed accessories are perfect companion for the true Jeep spirit.

Outcome

The accessories were sent to influencers in the Spanish auto industry and were given to clients who showed true interest in the Jeep high end models by taking them for test drives and signing up for sales events. The exclusive accessories were also for sale in dealerships.

The campaign was launched this April but the overall response has been exceptional from all opinion leaders and test drives have increased by a whopping 62% in Quickmotor Madrid. Sales results will be determined at the end of the sales quarter.

Similar Campaigns

12 items

Chevrolet Suburban Earns It's Place On Hollywood Walk of Fame

WEBER SHANDWICK, Detroit

Chevrolet Suburban Earns It's Place On Hollywood Walk of Fame

2020, GENERAL MOTORS

(opens in a new tab)