Cannes Lions

Joe Biden International

UNCOMMON, London / BREWDOG / 2020

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Idea

Trump refused to attend Joe Biden's inauguration on January 20th, which prompted BrewDog co-founder James Watt to announce the petition on Twitter.

Donald Trump was scheduled to arrive in Scotland later in the week.

He always flies into Glasgow Prestwick Airport.

Donald Trump uses the airport every time he flies to Scotland.

We believed this airport should be renamed 'Joe Biden International' instead.

So we created a petition to do just that.

Outcome

The petition received over 21K signatures in a week.

Similar Campaigns

12 items

Making a fantasy beer a reality with Peter Crouch

CRAFT MEDIA LONDON, London

Making a fantasy beer a reality with Peter Crouch

2023, BREWDOG

(opens in a new tab)