This commercial comprises of one shot that follows the life of a woman from birth through to childhood, parenthood and right through to being a grandparent, showing one person’s passage through life. We move seamlessly from one actress to another, seeing her to age in front of our eyes without any obvious cutting or special effects. The ad is set to a beautiful, poignant music track and it demonstrates that John Lewis' statement of being Never Knowingly Undersold is their lifelong commitment to their customers.