We launched the new Burger King Angus Burger with the Angus Diet website. This site was meant to be a spoof of a motivational speaker's website by informing visitors about Dr Angus's new diet, and featured viral interventions that could be sent to friends. These viral interventions were a way of getting people to spread the idea of the basis of the Angus Diet - just enjoy life. Do whatever you want. Eat whatever you want as long as it makes you happy.