(Continued from "innovative media strategy"... please note: creativity/media strategy are tied together)Additional premium nets were packaged and distributed at athletic apparel retailers and at Jordan summer hoops events where kids could work on their games with quality guidance and instruction.

The audience loved the campaign so much that they removed the nets and pieces of the campaign (posters, stickers) from the courts. At retail the campaign resulted in unprecedented sell-through for a summer hoops shoe and related apparel.