Cannes Lions

The Conductor

ANONYMOUS CONTENT, Culver City / NIKE / 2016

Awards:

1 Bronze Cannes Lions
Film

Overview

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Overview

Description

Depending on who you ask, Kobe Bryant was basketball’s greatest hero or its greatest villain. As he walks off the court for the last time and into retirement, opponents and fans tell him how they really feel via a symphony of fan hatred, with Kobe as the conductor. The conductor takes all the banter with a grin. Maybe the hatred actually fuels his desire to be the best? Love him or hate him, he gains our respect.

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