An athlete experience built in the digital space can quickly catch fire and virally transform from a concept to a phenomenon. Presented as a collection of the best work from the Rocketman VC 'period', the four digital storytellers we worked with - Kozyndan, Benjamin Q. Jones, Suki and Jakub Dvorsky - each did their own unique take on our star athlete, Vince Carter. This experience uses the viral, interpretive energy of the web to expand on the many facets of VC's personal narrative, ultimately, showcasing the artwork that a Nike superstar can inspire in an empowered, creative audience.