Cannes Lions

JoyCube blind box

BLACKBOW, Beijing / BMW / 2022

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Overview

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Overview

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The building facade of JOYCUBE space is a huge luminous "box" composed of LED module and lightbox, the concept of "Exploring Fun" has been demonstrated by its unique appearance perfectly. The appearance that having a sales window on the cubic building, make it look like a huge vending machine. Inspired by this, we have developed a “blind box” interactive program. Participants could interact with the LED module through their mobile devices and play the“blind box”game in the giant building. While exploring the fun interactive program , participants will also receive an exclusive gift from BMW.

Join us on a journey with JOYCUBE with more fun exploring at Universal Beijing Resort. The event is ongoing right now.

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