Cannes Lions

JP\TBWA Charcoal Scarff

JUNIPER PARK\TBWA, Toronto / TBWA / 2016

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Overview

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Credits

Overview

Description

Along with Canadian winters comes flu season. We designed a scarf that was made from charcoal so it not only looked cool, but also naturally stops the spread of germs.

Execution

A gift box was delivered to Clients that said “Have you been good this year?”. When they opened the box it revealed what appeared to be a lump of coal and the message “Too bad. You get coal”. When they pick up the coal, they actually pull out a scarf from the hole in the box.

Outcome

Clients loved them, wore them and enjoyed Christmas germ free.

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