In order to raise awareness of cervical cancer you need to get people talking about it.

To do this we targeted young women with a series of highly unusual placements that would intrigue and surprise our target.

First, we decided to place relevant and risky body pictures within the shaving sections of drugstores.

Second, the 'bush concept', an upper torso of women decals with cropped Julyna designs in the strategic area. The decals were placed within shrubbery areas around the city. The cropped area let the bushes protrude and complete the artwork. Everyone was caught looking!

Next we hit the streets and went door-to-door visiting managers of trendy clothing stores. We asked them to join our bush movement placing grass-like Julyna designs on mannequins in their storefront windows, which included a hip tattoo with the Julyna website. Many stores agreed to participate, including major brands such as American Apparel.

We were able to create over $1,000,000 of free media space, production and exposure as well as hundreds of social media hits buzzing about the wild stunts Julyna quickly became known for.

- Increase in Facebook reach of 54% vs. last year.

- Visits to the Julyna website increased by 130%.

- While overall charitable donations are down since 2009, cervical cancer donations actually went up over the past year.

- Participation in cervical cancer screening continues to increase.