Cannes Lions

JUST DANCE 2015

AGENCIA TANGO, Madrid / UBISOFT / 2015

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Case Film
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Overview

Entries

Credits

Overview

Description

In order to promote the launch of the video game "Just Dance 2015" on social media, we created a video experiment aimed to go viral while awaking the interest of dancing in our society.

Execution

After the studies were carried out, we went to make the video experiment itself with three groups of children aged 4, 8 and 11 years. They demonstrated to us how the rules of the environment we are raised on are crucial to the insecurities we develop through our lives, answering our question as to why we stop dancing in public at a certain age.

Outcome

The video experiment and its viralization was a success, we achieved 41.354 likes, our visibility ratio increased by 50% in comparison to the last year, the video got 810.483 views, the number of tweets and retweets went up to 20.100 and we gained an organic reach of 1.421% over the previous year.

And last but not least, the game itself became the number one seller with more than 250.000 copies sold.

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