The key online objective was to create an imaging service that inspires consumers to take their best shot with the K750 – and share their images. The audience was very much status driven individuals who respond to peer endorsement & inspiration – not information.Results:• 2.5 million unique visitors to the site in six months, spending an average of 6 minutes on the site – equivalent of 30m TV exposures of 30”.• Over 9,000 images have been uploaded from all around the world with over 300k votes cast.