Cannes Lions

KAISER PERMANENTE: I Still Smile :60 TV

CAMPBELL EWALD, Detroit / KAISER PERMANENTE / 2017

Film

Overview

Entries

Credits

Overview

Description

I Still Smile breaks the silence of depression by amplifying the

words of sufferers. In film, we highlight lyrics from a hip-hop

icon and depression sufferer.

The :60s spot debuted in prime time programming across KP regions during the month of October to support Mental Health awareness month. The spot also ran across supporting popular top performing digital publishers through connected TV such as Hulu (premium binge-worthy programming) and NCC media (local streaming video provide) to name a few.

Similar Campaigns

12 items

Bounce Back :30 Featuring Klay Thompson

TRANSLATION, New york

Bounce Back :30 Featuring Klay Thompson

2022, KAISER PERMANENTE

(opens in a new tab)