McCANN WORLDGROUP INDIA, Mumbai / ATSS / 2013
To demonstrate interestingly how keys can be more of a hassle than a boon.
We wanted to illustrate the sheer frustration people suffer when searching for their house keys, in their bags or pockets. To represent the same, we created three quirky characters who's bags would have a range of interesting items that can come in the way while searching for keys. We used twisted hands, and placed the objects around them, one of which were the keys, which would obviously be the hardest to find.
Sales increased by 23%