McCANN ERICKSON INDIA, Mumbai / ATSS / 2012
We rented out the ceiling of one of the atriums near the entrance and covered it with a fresco-like painting that depicts heaven. But instead of God watching down, it showed cops / security personnel as well. So anyone who looked up at the ceiling saw both - God and cops watching his every move. The line read: God won't be the only one watching.
People who came to the ATSS stall identified them with the ceiling creative.
There was no way to measure how many people came there because of the communication, and how many people visited the stall because they were just passing by.
TRIBAL DDB WORLDWIDE, New york