Cannes Lions

SECURITY SOLUTIONS

McCANN ERICKSON INDIA, Mumbai / ATSS / 2012

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We rented out the ceiling of one of the atriums near the entrance and covered it with a fresco-like painting that depicts heaven. But instead of God watching down, it showed cops / security personnel as well. So anyone who looked up at the ceiling saw both - God and cops watching his every move. The line read: God won't be the only one watching.

Outcome

People who came to the ATSS stall identified them with the ceiling creative.

There was no way to measure how many people came there because of the communication, and how many people visited the stall because they were just passing by.

Similar Campaigns

10 items

Esc Therapy

EDELMAN, Sydney

Esc Therapy

2020, HEWLET-PACKARD

(opens in a new tab)