There’s a hunger that lives in us all. It’s that little voice in your head that’s always egging you on, always reminding you that you can do anything, always finding the right thing to say, just so that it can convince you to satisfy it, irrespective of the consequences. Things like, “Go on, just have one more drink, you hardly ever go out anymore”, or “come on, take that bet?” or “Spoil yourself, you work so hard”.

We’ve brought this insight to life in a series of radio spots which manifest the voice of hunger in three different characters we can all relate to. We hear as the sinister voices of their hunger convince them to bite off more than they can chew. Victorious, hunger claims that nothing can stop it before sneakily admitting that it too, has its kryptonite.