We knew that fans of KFC and consumers at large would find it hard to believe that a brand that stand for FRIED chicken is actually launching a roasted variant. So we decided to suspend their disbelief even further.

Free media coverage - Hologram Burger was featured in the national papers. Most discussed topic - Hologram Burger was on everyone's lips for days on Stomp; Asia's leading citizen-journalism website. Amazing sales figures - Hundreds and thousands of Roasted Burgers were sold within weeks after the actual burger was launched. We achieved all these with a production budget of SGD $9000.00 . Unbelievable.