Cannes Lions
ISOBAR CHINA, Shanghai / YUM! / 2020
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Background
KFC arrived in China in 1987, when Western-style fast food restaurants were a novelty in the country. But after three decades, KFC was losing its appeal amongst its most important audience… the younger generation. As KFC’s brand appeal and sales declined dramatically, they needed to transform to build new and lasting relationships with the Chinese youth.
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