After 6 months of prototypes and development, the App launched on iPhone and Android in January at the start of the Australian Open Tennis with advertising support running for the 2.5 week tournament.

Whilst intrinsically integrated with the TV broadcast, the App was playable through any screen with audio capability including PC and tablet, and digital outdoor on-ground at the Tennis, in shopping malls and outdoor experiential zones.

This engaging and intuitive interaction drove repeat play, and along with a competitive daily leaderboard and social integration kept players returning to play many times every day.

Game On changed watching sport on TV forever, transforming passive viewers into active participants.

Downloaded 193,000 times in two weeks, each player spent 15 minutes playing and watched over 20 Kia ads.

Ranked #1 in iTunes and Playstore charts, and quickly became Australia’s most successful Auto App ever, also generating $2 million of editorial coverage.

Despite only being promoted in Australia, it was played in 111 countries, reaching the top 0.1% of apps in 68 of them.

Kia’s brand awareness soared with 79% of players more positive about the brand, culminating in a record month for Kia car sales.