Brief: Experiential brand promotion to give kids chances of job experience at shops, hospitals, banks, local market in a "real " city. Prepared one-day event to occupy the city and series of workshops over 3 months for the kids and the parents to prepare for the X-day.

Obejctive: In Kashiwa-no-ha Campus City, the public and private sector together with academia are leveraging cutting-edge technology and building the city of the future. But can a truly happy future for people be achieved with only the latest “hardware”? Our aim is to create a “town with an evolving community” – a city that stars its citizens and inspires deep affection and the desire across generations to forever call it home.

Suburban developments in Japan had just built the city with hardwares without fostering the community. As a result, citizens left in time and the community become older and weaker. Kashiwa-no-ha Campus City is a newly-born city with new station of new railways in surburban area. So, we needed to execute a solution that attracts the citizens and inspires deep affection and the desire across generations to forever call it home.

These experiences for the children engaged the adults and the City, and energized the entire community so that many citizens were more attracted and live long in theire life time.

 Kashiwa-City ranked NO.1 “Desirable city to live in Chiba Pref.” in 2012.

 The City is designated as “Future City” by the Cabinet.

 No. of the visitors up to 20,000, 5times up since 2007.

 No. of the shops “occupied” up to 68, 6.8 times since 2007

 The No. of users of Kashiwa-no-ha Campus Station up to 13,000/day, 3 times up since 2007 when this promotion started.