Cannes Lions

KIROBO PROJECT

DENTSU CREATIVE X, Tokyo / TOYOTA / 2014

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Overview

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Credits

Overview

Execution

We placed special importance on intuitive operation using AR ( augmented reality) so that a child could enjoy it. This allowed users to experience space even without technical knowledge. At first users can view a list of the passage information in a calendar form showing where the robot has passed. Next, you can confirm passage as this information can be verified (time when visible and direction to see) intuitively with AR. And you can display a passing course. The course of passage can also be displayed on a map. In addition, you users can easily find the positions such as of stars or the Milky Way.

Outcome

The app was downloaded more than 200,000 times in the worldwide.

The project was reported in 20,000 media publications worldwide, including CNN, NBC, and BBC.

The awareness rate for Kirobo in Japan reached 59.3%.

It received 31,000,000 views on YouTube as part of Google Zeitgeist 2013.

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