Cannes Lions

Let's Go For A Drive

REVOLVER, Sydney / VOLKSWAGEN / 2024

Film
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Overview

Entries

Credits

Overview

Background

The aim of the work was to instil the film with the charm of the idea itself, that even if you don’t “need” to drive, a drive could be exactly what you need. From a craft perspective the work created genuine warmth and authenticity, in what could have potentially been a very bleak view of a cold lighthouse on the precipice of the southern ocean.

Execution

The Director sought to ground the humor of the work in a cinematic, yet authentic reality. The camera documenting each scene simply and elegantly, without resorting to gimmicks, tricks or novelty. The timeless quality of the direction, draws you in and allows for the idea to be fully and effectively illuminated.

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