Objective

It was developed as the promotional content of Watering KISSMINT. The diffusion effect was aimed to spread to purchasers who are quick to catch on to a trend, while developing a smart phone content that is compatible with social media.

Concept

“Lips” were used as a motif to embody Watering KISSMINT brand concept; “breathing will be dreamy straight away!!” If you shoot your lips with your smart phone, your lip print is complete, and personality assessment can be made under the supervision of an authoritative lip fortune teller, “Madame Mihaeru”. Also, if lip prints are overlapped with friends, personal chemistry test can be possible. Furthermore, if the test is conducted with a group of three or more, correlation diagram can be drafted and shared through twitter/facebook.

Target Audience

Youngsters in their teens and twenties who love smart phone and are fashion-conscious.