The task was to design a unique business card to excite the Kit Kat brand, team and sales force. At the same time, we were to reinforce Kit Kat’s 4-finger benefit – its shareability.

While examining a Kit Kat bar we realised, if flattened, it would fit perfectly into a wallet.

We designed the cards to be the exact size of a Kit Kat and made each finger its own functional business card. We then added perforations so each finger could be broken off and 'shared'.

Since they were delivered, the business cards have resulted in a motivated brand team and excited sales force. They were unanimously enjoyed, eagerly handed out, and more cards have had to be ordered.