Challenge:'Finally a kitchen the way you want it’ was IKEA’s claim promoting the new kitchen range. An entertaining and interactive online media solution was the client's wish, providing not only high click rates but user contacts to build up IKEA’s future sales platform.Execution:An image of IKEA’s promoted kitchen was split into sixteen pieces and turned into an online puzzle, placed on three highly frequented sites. The execution let the target audience experience IKEA’s kitchen in a playful way, offering the chance to win a kitchen.Results:8,320 games were played within four weeks, an outstanding performance for Austria’s online media landscape.