Cannes Lions

KM710 MOBILE PHONE

IMPACT BBDO, Dubai / LG / 2009

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

LG is launching the KM 710 mobile phone that is considered to be the ultimate music phone. It has a capacity of continuous music playback up to 30 hours, plays any type of audio files, has dedicated keys and many more.Hence the idea was to compose a mobile phone conversation that's made of famous (top 100) song titles.

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