First of all we identified particularly suitable outdoor locations. Each selected billboard panel and all the stuff that surrounded it could be found on Koctas’ shelves, so our next step was to literally place them onto the billboards in those sites. As a result each billboard was unique to its location, with its own design matching its immediate surroundings.

This campaign was executed to boost the brand image. Because the campaign aired in April a brand image research has not been conducted yet.

On the other side a boost in views and shares happened within our social media sites. The campaign posters received many likes and shares.