The brand is a nationwide second-hand retail chain. The brand motto is ‘Buy things high and things will gather, sell things low and people will gather’.

The objective of the campaign was to broaden awareness of this brand’s motto at the time of new shop launch in Omotesand, the shopper’s paradise of Tokyo.Target: 20’s and older women who know how to spend their money well.

We wanted to symbolise the brand's motto.

The effect of the new opening of the campaigned Omotesando shop, along with the market situation, was sale were up 16.9% compared to previous year (on a quarterly year basis: from IR document)