A collage of photos of staffs across the country, shopfront snapshots and images of goods creates a single picture of two hands symbolizing “reuse relay.”

By getting rid of lengthy explanations and just adding a simple copy, the advertisement aimed to directly deliver the message of the visual image and leave the rest to the viewers’ imagination.

The use of photo-mosaic technique had the effect of drawing people’s eyes and engaging their interest in the advertisement. Also, all the photos used to construct the design are actually taken in shops and facilities across Japan to convey the sense of reality and warmth.

The advertisement successfully improved the company’s inner brand image and increased sales by 1.7% compared to the previous year, contributing to a significant business growth.