Cannes Lions

Koodo Choose Happy TV Campaign

CAMP JEFFERSON, Toronto / KOODO MOBILE / 2016

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Open on a guy sitting on a couch playing video games. His younger brother is coming home for work and walks through the door. The older brother doesn't see his brother come in and continues to play video games. The younger brother stands in the room waiting for his brother to respond. The announcer says cell-phone coverage can be like the older brother. Sometimes it works and sometimes it doesn't. With Koodo, the network it runs on works a lot with coverage across Canada. The older brother continues to play video games, as the younger brother walks out of the room.

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