The heart of the ‘Choose Happy’ campaign was a microsite called the Happy Hub ––– the digital hub of the campaign stuffed with GIFs, interactive games and good times, all designed to be experienced with your smartphone ––– from a company that makes smartphones.

Koodo is a youth targeted mobile provider. And knowing they live mostly on their phones, it seemed right to make a campaign that was designed for how we watch stuff on our smartphones. So we created a modular system of branded entertainment and messaging that was designed to be consumed on our smartphones. Animations, GIFS, fun illustrated type, created by cutting edge illustrators made sense as the basis for the work.

1 million+ unique visitors.

3 minutes average time spent on site.

10,680 digital cats painted.