Cannes Lions

KOTOBUKI

PUZZLE, Tokyo / SUNTORY HOLDINGS LIMITED / 2013

Presentation Image
Supporting Images
Presentation Image

Overview

Entries

Credits

Overview

Execution

A celebration calendar app 'Kotobuki' was developed to build a culture of sending a high-class beer, The Premium Malt's, for celebration.

When one is connected to the SNS, the app registers and manages birthdays. Moreover, a language and emotion analysis system, 'Celebration Radar', extracts even tiny celebrations such as 'My back pain has gotten better'. For every celebration, you can send the Premium Malt’s gift voucher through the app that can be used at convenience stores all over Japan, which directly leads to the sales of the product.

Outcome

Over 100,000 app was downloaded in 2 months and more than 10,000 beers were given as 'gifts to celebrate the happy moments' among application users. It has succeeded to make a new sales platform through users themselves and media exposure has risen more than 200 articles mainly on web sites.

This app was used through the seasonal event such as Christmas and New Year celebration and gave customers a new opportunity for product use.

We have also helped strengthen the presence of 'The Premium Malt's' in the daily lives of customers through the increase of users.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Adopt A Keg

GREY, London

Adopt A Keg

2021, CARLSBERG

(opens in a new tab)