Kraft created a web show starring two mothers to whom women across the county could relate. Associate Kraft brands with real-life challenges, adventures and joys of raising a family. Make the show available on many different female targeted sites and portals such as Hulu, YouTube, Parenthood and Real Savvy Families.

Along with the momlife.com site and an intense PR effort, Jen and Barb's web episodes brought to life two high-profile brand ambassadors that women across America adore and emulate.

Jen and Barb have created an environment where moms can go to share their own stories or hear other moms. Because of their openness women trust them and the choices they make for their families. Jen and Barb are not touting the brands, but capturing the core messaging the brand is trying to get out into the market while weaving it into the theme of each episode. An additional result is the opportunity for the brands to present their products in an atmosphere outside of the traditional commercial, thus allying consumers with their own overlapping needs and preferences.