LR3 represents the pinnacle of Land Rover’s legendary capability in a modern design. One of its most remarkable and advantageous features is its impressive wading depth. An LR3 can drive through 27.6 inches of standing water. By creating a red line at this exact height on building walls and on the muddied pants of street team members we illustrated the problem and introduced Land Rover’s solution. Constant driving rain made it even better. Street team members supplied added details with a hand out that unfolded to 27.6 inches, putting the message right in people’s hands.