Cannes Lions
SERVICEPLAN, Munchen / MINI / 2022
Overview
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Credits
Execution
We turned those the iconic MINI logo’s wings into versatile animated design elements to showcase the innovative features and assistants. It was our mission for the minimalism idea to come to life holistically: starting with the visualization of the features and assistance systems, through the animated transitions to the distinguished sound design. The minimalistic design – reduced to the logo’s wings – and the black and white monochrome look focus on the essentials and make the viewer's perception more intense.
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