Cannes Lions

LAND ROVER DISCOVERY 3

WUNDERMAN INTERACTIVE, London / LAND ROVER / 2005

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The world isn’t big enough for Discovery 3, so we made it bigger. Utilising the latest technology, we created an expandable skyscraper that bursts with multiple-layers, displaying 4 worlds, from icy landscapes to barren desert. Expertly contrasting multi-layered content with minimalist layout accentuates Discovery 3's breadth of capabilities. It is serene and commanding in each world. This work superbly acknowledges the curious, exploratory nature of its sophisticated target audience. There is no call to action. Only those who possess a spirit of adventure reap the rewards and feel part of an exclusive world. One that's larger than life.

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