As a lead up to the title's launch, we created a world-wide campaign for experiencing the fun of puzzle-solving. 50 puzzles appeared around 10 countries in different languages on billboards, newspaper, train station, park, actual shop, TVC, YouTube, banners, and more.

Through three months, we placed 50 puzzles in eight language around 10 countries, including Waterloo Railway Station (UK), outdoor event in Tokyo (Japan), the Eiffel Tower (France), The New York Times (US), large outdoor LED display in Seoul (Korea), gondola in Venice (Italy), Marienplatz (Germany), and a pop-up of Layton Detective Agency created just for the campaign (UK). On the campaign website, users can check for hints of the actual location of a puzzle, go there, photograph and share it online with other participants to collaborate in solving it.

THE "TRANSLAYTON" SYSTEM

We developed our own automatic translation system for speakers of different languages to chat in real-time. The various languages entered by other players are translated into the language you set as your default.

Timeline

December 2016~January 2017: Ideation & Planning

February~June 2017: Production

June 20, 2017: Launch

Over 500,000 people from 183 countries participated.

#1 on App Store - Top Paid iPhone Games

#1 on Google Play - Popular Paid Games