Cannes Lions

Le Santi

:OTVETDESIGN, St. Petersburg / VERTEX / 2016

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Overview

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Credits

Overview

Description

Le Santi is a mark that can change everything it touches. And we found a genuine in-depth image to reveal it. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.

We have not forgotten about the key trendsetters and opinion leaders in the world of beauty and fashion and we “built” the shelf SKU laying out by the colors of the rainbow.

Execution

Le Santi is a mark that can change everything it touches. And we found a genuine in-depth image to reveal it. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.

The packaging is balanced by the color blocks. Bright but not pimpish; spectacular but not irritating – it conveys the character and identity of the brand that is clear and attractive not only for the female audience.

Outcome

Le Santi is a mark that can change everything it touches. And we found a genuine in-depth image to reveal it. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the “waist”. By means of this visual metaphor we show that the shape of the body can change right before one’s eyes.

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