Cannes Lions
MJZ, Los Angeles / AUTODESK / 2023
Overview
Entries
Credits
Background
Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial.
Execution
Lots of the actors we cast had construction work experience, which added to the authenticity of the spot. You can't fake burly.
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