Cannes Lions

Leave No Room for Interpretation

MJZ, Los Angeles / AUTODESK / 2023

Film

Overview

Entries

Credits

Overview

Background

Construction sites are rife with miscommunication, which can lead to pricey rework, long delays, and some pretty peeved off clients. Luckily, Autodesk is here to help, but not before having a laugh at the problem in their first-ever brand commercial.

Execution

Lots of the actors we cast had construction work experience, which added to the authenticity of the spot. You can't fake burly.

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