Cannes Lions

PARIS POP-UP GALLERY

AUTODESK, San Francisco / AUTODESK / 2015

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Overview

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Credits

Overview

Description

The Autodesk Gallery Pop-up in Paris was a 15-day exhibition to build awareness and preference for Autodesk in France and Europe with key customers, press, students, partners, and the public. The theme was The Future of Making. The pop-up featured multiple elements, including design and engineering exhibits, a 3D printing workshop, daily talks by industry leaders and designers, and a private meeting space. Exhibits showcased innovative projects from diverse disciplines such as fashion, architecture, product design, automotive, and filmmaking. In the workshop, visitors could watch digital artists at work and explore hands-on displays of 3D printing and other digital fabrication techniques. The talks explored themes such as the future of industrial design, trends in architecture, special effects technology in film, and innovation in urban design. Social and traditional media was an integral part of the experience to promote the pop-up and drive deep engagement with visitors.

Outcome

The Autodesk Gallery Pop-up in Paris produced excellent results.

The education market was a focus of the campaign. Students and teachers downloaded 1.06 million copies of Autodesk software in the month following the pop-up.

Strong sales resulted from the pop-up activation. Autodesk held executive briefings with 27 enterprise customers. See additional sales results in confidential information below.

PR and media results were strong. 80 journalists visited the pop-up with over 70 media articles produced. There were 315 million overall media impressions. 1.3K uses of #galerieAutodesk on Twitter.

The average engagement time for visitors was more than 30 minutes.

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