Cannes Lions

LEAVING

FINCH, Sydney / TATA / 2013

Case Film

Overview

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Credits

Overview

Description

Tea is traditionally a very stifled category - a world of cosy bliss and escapism. The agency developed a strategy for Tetley that would break the category norm with a more honest approach. The subsequent campaign pays homage to all the hard working women and mums who make up the primary audience of tea drinkers.

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