By posing the question ‘What do you think?’ a highly innovative above the line campaign lets people feel free to love or hate the new Volvo C30. The campaign needed to allow visitors to engage further with the ATL campaign, interact with the Volvo C30 and express their opinions about the car. While challenging the younger market misconception that all Volvos are “that boxy thing your dad drives”A highly interactive banner 'From this Angle' will make you interact with the car and let you know it is not the boring box any more.Target audience: Urban Men & Women 25 – 35 year olds.