Cannes Lions

LEO BURNETT 75TH ANNIVERSARY

LEO BURNETT IBERIA, Madrid / LEO BURNETT / 2011

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Overview

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Credits

Overview

Description

To celebrate the 75th anniversary of the founding of the Leo Burnett company, we created a video about the most famous speech that Leo himself gave to the agency's staff on December 1st 1967.

Execution

The video was posted on the Leo Burnett global website just as the 86 offices across the globe were celebrating the anniversary and the man.

We gave new life to the speech in an animated and graphic way that reflects the style of the illustrations 75 years ago.

Outcome

Leo Burnett the man lives on.

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