Cannes Lions
VCCP HEALTH, London / LEO PHARMA / 2019
Overview
Entries
Credits
Background
N/A
Execution
This film was created using a combination of traditional film in combination with CGI ants which were individually animated to create the realistic movement around the woman’s arms, dispersing and then recongregating back into the patches of the woman’s psoriasis. This was a time-intensive process to ensure we achieved realistic movement.