Cannes Lions

Let Them Out - Lamb

REDIFFUSION Y&R, Mumbai / AMWAY / 2016

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Overview

Description

Due to indigestion, food gets trapped inside for longer. Using the metaphor of entrapment we showed food, especially the one that’s difficult to digest, literally trapped. The execution highlights the problem and offers the solution upfront.

Execution

Highlighting the problem in a fresh manner was of utmost importance and it had to be simple. The design elements were kept to a minimal namely the prison, the prisoner i.e. the food, and the saviour i.e. the product. Individual renditions show a buffalo, a lamb and a chicken trapped. The shot captures the relief on their faces as they are offered the way out through Amway Nutrilite Fiber.

Outcome

34% increase in enquiries to the AB0s (Amway Business Owner) & dealers.

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